Terms of Service

These Platform Terms of Service (the "Terms") constitute a legally binding agreement between the organisation on whose behalf an account is created (the "Customer", "you", or "your") and Precise Impact Ltd, a company registered in England & Wales (Company No. 15244656), trading as Yappa ("Yappa", "we", "us", or "our"), governing your access to and use of the Yappa platform and services.

The Services are provided for business use only and are not intended for use by consumers. By creating an account, accessing, or using our Services, you acknowledge that you have read, understood, and agree to be bound by these Terms. The individual who creates the Organisation's account or subscribes to the Services on the Organisation's behalf represents and warrants that they have the authority to bind that Organisation to these Terms.

1. Definitions

The following definitions apply throughout these Terms:

"Account"	means the Organisation's registered account with Yappa that enables access to the Services, including the accounts of its Authorised Users.
"Authorised User"	means any individual (such as a team member, employee, or contractor of the Organisation) who is authorised by you to access and use the Services under your Account.
"Business Brain"	means the editable, per-tenant knowledge base that Yappa builds and maintains for your Organisation from the Source Material and other inputs you provide, including any embeddings, summaries, and structured records derived from them, used to inform the generation of Generated Content.
"Connected Channels"	means the third-party websites, accounts, and services you connect to the Services for publication or distribution, including your WordPress site (via the Yappa receiver plugin), email and newsletter providers, social media accounts, and AutomagicalCRM (GoHighLevel).
"Customer Data"	means any data, content, records, or information that you or your Authorised Users submit, upload, or store through the Services, including Source Material, Business Brain content, publishing and distribution settings, Connected Channel credentials, and organisation and user profile data.
"Generated Content"	means the blog posts, knowledge-centre articles, newsletters, social posts, and other output created by the Services from your Source Material and Business Brain, whether in draft or after your review.
"Organisation"	means the business entity (the tenant) on whose behalf the Account is created and the Subscription is held; the Organisation is the Customer under these Terms.
"Services"	means the Yappa web application, the Telegram interface (currently @GetYappaBot), the WordPress receiver plugin, APIs, and all related features, tools, dashboards, reporting, and functionality provided by us, including content generation, verification, publication, and distribution.
"Source Material"	means the ideas, documents, notes, recordings, files, and other knowledge or materials you or your Authorised Users provide to the Services for use in building the Business Brain and generating content.
"Subscription"	means the Organisation's paid access to the Services as described in Section 6.
"Trust Engine"	means the Yappa verification and review feature (also referred to as the Board of Inquisitors) that challenges and fact-checks claims within Generated Content before it is presented for your approval.
"Documentation"	means any user guides, help articles, FAQs, and other instructional materials we make available regarding the Services.

2. Grant of Rights

2.1 Licence to Use the Services

Subject to your compliance with these Terms and payment of applicable Subscription fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable licence to access and use the Services during the Subscription term solely for the Organisation's internal business purposes, including use by your Authorised Users on your behalf.

2.2 Restrictions

You shall not, and shall not permit any third party to:

• Copy, modify, adapt, or create derivative works of the Services or any part thereof;
• Reverse engineer, disassemble, decompile, or otherwise attempt to derive the source code of the Services;
• Sublicense, lease, rent, loan, sell, resell, or otherwise transfer or distribute the Services to any third party;
• Remove, alter, or obscure any proprietary notices on the Services;
• Use the Services to build a competitive product or service;
• Use the Services, the underlying models, or any Generated Content to train, fine-tune, or develop a competing artificial intelligence or content-generation system;
• Use automated means (including bots, scrapers, or crawlers) to access or collect data from the Services, except through interfaces we expressly provide for that purpose;
• Attempt to bypass or circumvent any security features, usage limits, or access controls of the Services;
• Use the Services in any manner that could damage, disable, overburden, or impair our servers or networks.

2.3 Ownership

We and our licensors retain all right, title, and interest in and to the Services, including all intellectual property rights therein. These Terms do not grant you any rights to our trademarks, service marks, or logos. The Services are protected by copyright, trademark, and other laws of England & Wales and international treaties.

3. Customer Responsibilities

3.1 Account Security

You are responsible for:

• Maintaining the confidentiality of your Account credentials and those of your Authorised Users, including any Telegram link or token used to access the Services;
• All activities that occur under your Account, including the acts and omissions of your Authorised Users, whether or not authorised by you;
• Notifying us immediately at support@getyappa.com if you become aware of any unauthorised access to or use of your Account;
• Ensuring that your Account information, and the credentials and permissions for your Connected Channels, remain accurate, complete, and up to date.

We strongly recommend that you and your Authorised Users enable available account-security measures, particularly given that the Services can publish and distribute content to your Connected Channels on your behalf.

3.2 Lawful Use

You represent and warrant that:

• Each individual creating or operating the Account is at least 18 years of age;
• The Organisation is acting in the course of business and is using the Services for business purposes only;
• You own, or have all rights, consents, and licences necessary to provide, the Source Material and any other Customer Data you submit to the Services, and to have it processed, transformed, published, and distributed as contemplated by these Terms;
• You have full authority over each Connected Channel and are entitled to connect it to the Services and to authorise the Services to publish and distribute content through it on your behalf;
• You will use the Services only for lawful purposes and in compliance with all applicable laws and regulations;
• All information and data you provide to us is accurate, complete, and not misleading.

3.3 Acceptable Use

You agree not to use the Services to create, store, publish, or distribute any content, or to act in any way, that:

• Is illegal, fraudulent, or for any unauthorised purpose;
• Infringes the intellectual property, privacy, publicity, or other rights of any third party, or that you do not own or have the right to use;
• Is unlawful, harmful, threatening, abusive, harassing, defamatory, obscene, hateful, or otherwise objectionable;
• Is false, deceptive, or misleading, or constitutes spam, or breaches advertising, consumer-protection, or anti-spam laws (including in relation to email and social distribution);
• Impersonates any person or entity or misrepresents your affiliation with a person or entity;
• Connects a website, account, or channel that does not belong to the Organisation or that you are not authorised to operate;
• Interferes with or disrupts the Services or servers or networks connected to the Services;
• Shares Account credentials with any unauthorised third party;
• Could create liability for us or cause us to lose the services of our suppliers or partners, including model providers, WordPress, email, social, or CRM platforms.

We may, but are not obliged to, monitor content created through the Services, and we may suspend or remove content, or suspend or restrict your Account, where we reasonably believe these acceptable-use requirements have been breached.

3.4 Review, Approval, and Publication of Content

The Services may be configured to generate, schedule, publish, and distribute content with varying degrees of automation. You are solely responsible for reviewing Generated Content and for the decision to publish or distribute it, whether you do so manually or by enabling any automated or scheduled publication or autopublish feature. Where you enable such a feature, you accept that content may be published or distributed without further manual review on each occasion, and you remain fully responsible for that content as if you had reviewed and approved it individually. You are responsible for maintaining a valid connection and valid credentials between the Services and your Connected Channels; we are not responsible for publications or distributions that fail, are delayed, or are duplicated because a Connected Channel is disconnected, restricted, suspended, closed, rate-limited, or otherwise unavailable, or because a third-party platform changes or withdraws its API or service.

4. Nature of the Services; No Professional Advice; Human Review Required

4.1 What the Services Are

Yappa is a software platform that helps you turn your knowledge and ideas into written content, verify that content, publish it to your own website, and distribute it through your own channels. The Services are a tool that operates on your instructions and on the Source Material and settings you provide. They are not a substitute for your own judgement or for professional advice.

4.2 AI-Generated Content May Contain Errors

Generated Content is produced using artificial intelligence and automated processes and may be inaccurate, incomplete, outdated, biased, or otherwise flawed, even after the Trust Engine has reviewed it. The Trust Engine and any verification, fact-checking, or quality features are designed to reduce errors and to challenge claims, but they do not guarantee that Generated Content is accurate, original, non-infringing, or fit for any particular purpose. You must review Generated Content and exercise your own independent judgement before relying on it, publishing it, or distributing it.

4.3 No Professional SEO, Marketing, or Legal Advice

Nothing in the Services (including Generated Content, recommendations, keyword or topic suggestions, visibility scores, dashboards, reports, or any other output) constitutes professional search-engine-optimisation, marketing, advertising, legal, regulatory, financial, medical, or other professional advice, or a guarantee of any particular outcome. We do not guarantee any level of search ranking, AI-search visibility, traffic, engagement, conversion, revenue, or other result. You should consult a suitably qualified professional for advice specific to your circumstances.

4.4 Your Responsibility for Published Content

You are solely responsible for the accuracy, legality, and appropriateness of all content you publish or distribute using the Services, and for ensuring that you hold all necessary rights, permissions, and licences in respect of it. You are responsible for compliance on your own website and channels, including your obligations regarding advertising standards, consumer protection, intellectual property, defamation, data protection, accessibility, and any sector-specific rules that apply to your business. We expressly disclaim all liability for any loss, claim, penalty, or other consequence arising from content you choose to publish or distribute through the Services.

5. Customer Data and Content

5.1 Ownership of Customer Data and Generated Content

You retain all right, title, and interest in and to your Customer Data, including your Source Material and Business Brain content. As between you and us, and subject to your payment of applicable fees and the rights of any underlying licensors, you own the Generated Content created for your Organisation through the Services. These Terms do not grant us any ownership rights in your Customer Data or Generated Content. You are solely responsible for the accuracy, quality, integrity, legality, reliability, and appropriateness of your Customer Data.

5.2 Licence to Customer Data

You grant us a limited, non-exclusive, worldwide, royalty-free licence to access, use, process, copy, transmit, store, adapt, and display your Customer Data, and to create derived materials such as embeddings and summaries within your Business Brain, solely to the extent necessary to:

• Provide, maintain, and improve the Services, including building your Business Brain and generating, verifying, publishing, and distributing content in accordance with your settings and instructions;
• Transmit Generated Content to your Connected Channels on your behalf;
• Provide customer support;
• Comply with our legal obligations;
• Enforce these Terms.

We do not sell your Customer Data, and we do not use your Source Material, Business Brain content, or Generated Content to train generally available or third-party foundation models other than as needed to operate the Services for your Organisation, except with your separate consent.

5.3 Data Processing

Our collection, use, and processing of personal data is governed by our Privacy Policy and, where applicable, our Data Processing Agreement. We process Customer Data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where your Source Material or Customer Data contains personal data, you are responsible for ensuring you have a lawful basis to provide it to us and to have it processed and published as contemplated by these Terms.

5.4 Data Export and Portability

You may export your Customer Data and Generated Content using the export functionality within the Services. Content already published to your own website or channels remains within your control on those channels independently of the Services. Upon termination of your Subscription, you will have 30 days to export your Customer Data before it is scheduled for deletion in accordance with Section 12.4.

5.5 Data Backup

While we implement regular backup procedures, you are encouraged to maintain your own copies of important Customer Data and Generated Content. We are not responsible for the loss of Customer Data due to your failure to maintain appropriate backups.

6. Subscription and Payment

6.1 Subscription Plans

The Services are provided on a subscription basis, charged per Organisation. Subscription tiers, their features, usage limits, and prices are as described on our website or order form at the time you subscribe. Current plan families include:

• Starter: for smaller teams getting started with content generation and publishing;
• Growth: for businesses scaling content, verification, and distribution;
• Agency: for higher volumes and multiple brands or workspaces.

Specific tier names, included usage allowances, and pricing are set out at the point of purchase and may change in accordance with these Terms. Usage beyond a plan's included allowances may be subject to additional charges where stated.

6.2 Payment Processing

All payments are processed securely through Stripe, our third-party payment processor. By providing your payment information, you authorise us to charge the applicable Subscription fees, and any applicable usage or overage charges, to your designated payment method. You agree to provide accurate and complete payment information and to promptly update such information if it changes.

6.3 Automatic Renewal

Your Subscription will automatically renew at the end of each billing period unless you cancel before the renewal date. We will charge the then-current Subscription fee to your payment method on file. We will notify you in advance of any price increases.

6.4 Cancellation

You may cancel your Subscription at any time through your Account settings. Cancellation will take effect at the end of your current billing period. You will continue to have access to the Services until your current billing period ends. As the Services are provided for business use only, the statutory cancellation and cooling-off rights available to consumers do not apply.

6.5 Refunds

As the Services are provided for business use only, we do not provide refunds for partial Subscription periods, except where required by applicable law. If you believe you are entitled to a refund, please contact us at support@getyappa.com.

6.6 Taxes

All fees are exclusive of VAT and other applicable taxes unless stated otherwise, and VAT will be added where applicable. You are responsible for any other taxes, duties, or governmental charges applicable to your use of the Services, other than taxes on our income.

7. Intellectual Property

7.1 Our Intellectual Property

The Services, including all software, models, algorithms, prompts, pipelines, the Trust Engine, user interface designs, graphics, logos, trade names, and all other intellectual property embodied in the Services, are owned by us or our licensors. Nothing in these Terms shall be construed as granting you any rights in our intellectual property except the limited licence expressly set forth in Section 2.

7.2 Feedback

If you provide us with any feedback, suggestions, or ideas regarding the Services ("Feedback"), you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use, modify, and incorporate such Feedback into the Services without any obligation to compensate you.

7.3 Third-Party Services and Content

The Services interoperate with third-party services, including AI model providers, our payment processor, WordPress, email and newsletter providers, social media platforms, and AutomagicalCRM (GoHighLevel), and may contain links to third-party websites or services. We do not endorse, control, or assume responsibility for any third-party content, products, or services. Your use of third-party websites and services, including your Connected Channels, is governed by your agreement with the relevant third party and is at your own risk.

8. Confidentiality

Each party agrees to keep confidential all non-public information disclosed by the other party that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure. This obligation does not apply to information that:

• Is or becomes publicly available through no fault of the receiving party;
• Was rightfully in the receiving party's possession before disclosure;
• Is independently developed by the receiving party without use of the disclosing party's confidential information;
• Is rightfully obtained by the receiving party from a third party without restriction;
• Is required to be disclosed by law, provided that the receiving party gives reasonable notice to the disclosing party.

9. Warranties and Disclaimers

9.1 Our Warranties

We warrant that:

• We have the right to grant you the licence set forth in these Terms;
• The Services will perform substantially in accordance with the Documentation;
• We will use commercially reasonable efforts to ensure the Services are available and secure.

9.2 Disclaimer of Warranties

EXCEPT AS EXPRESSLY SET FORTH IN THESE TERMS, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

• IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT;
• WARRANTIES THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS;
• WARRANTIES REGARDING THE ACCURACY, RELIABILITY, ORIGINALITY, OR COMPLETENESS OF ANY GENERATED CONTENT OR OTHER INFORMATION PROVIDED THROUGH THE SERVICES, INCLUDING ANY OUTPUT OF THE TRUST ENGINE;
• WARRANTIES THAT THE SERVICES WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, OR THAT ANY PUBLICATION OR DISTRIBUTION WILL OCCUR AT ANY PARTICULAR TIME OR ACHIEVE ANY PARTICULAR RESULT.

9.3 No Guarantee of Outcomes or Compliance

While the Services are designed to assist with creating, verifying, publishing, and distributing content, they do not guarantee any search ranking, visibility, traffic, or commercial outcome, and they do not guarantee compliance with any legal, regulatory, or industry requirement. As set out in Section 4, you remain solely responsible for reviewing content before publication and for ensuring the Organisation's compliance with all applicable laws, regulations, and standards.

10. Limitation of Liability

10.1 Exclusion of Certain Damages

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL WE BE LIABLE FOR ANY:

• INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES;
• LOSS OF PROFITS, REVENUE, DATA, USE, GOODWILL, REPUTATION, OR OTHER INTANGIBLE LOSSES;
• DAMAGES RESULTING FROM UNAUTHORISED ACCESS TO OR USE OF THE SERVICES;
• DAMAGES RESULTING FROM ANY INTERRUPTION OR CESSATION OF THE SERVICES, OR ANY FAILED, DELAYED, OR DUPLICATED PUBLICATION OR DISTRIBUTION;
• DAMAGES RESULTING FROM YOUR RELIANCE ON, OR YOUR PUBLICATION OR DISTRIBUTION OF, ANY GENERATED CONTENT OR OTHER INFORMATION OBTAINED THROUGH THE SERVICES.

10.2 Cap on Liability

OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL FEES PAID BY YOU TO US DURING THE TWELVE (12) MONTHS PRECEDING THE CLAIM; OR (B) ONE HUNDRED POUNDS STERLING (£100).

10.3 Exceptions

Nothing in these Terms shall limit or exclude liability for:

• Death or personal injury caused by negligence;
• Fraud or fraudulent misrepresentation;
• Any other liability that cannot be excluded or limited under applicable law.

10.4 Basis of the Bargain

You acknowledge that the limitations of liability set forth in this Section reflect the allocation of risk between the parties and are an essential element of the bargain between us, without which we would not have entered into these Terms.

11. Indemnification

You agree to indemnify, defend, and hold harmless Precise Impact Ltd and its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to:

• Your use of the Services in violation of these Terms;
• Your Source Material, Customer Data, or any content you publish or distribute through the Services;
• Any claim that your Source Material, or content you choose to publish or distribute, infringes the rights of, or has caused harm to, a third party;
• Your violation of any applicable law, regulation, or third-party right;
• Any dispute between you and any third party, including your Connected Channels' providers or any visitor to your website.

12. Term and Termination

12.1 Term

These Terms commence when you create an Account and continue until terminated in accordance with this Section.

12.2 Termination by You

You may terminate these Terms at any time by cancelling your Subscription and deleting your Account through the Account settings. Termination takes effect at the end of your current billing period.

12.3 Termination by Us

We may terminate or suspend your access to the Services immediately, without prior notice or liability, if:

• You breach any provision of these Terms, including the acceptable-use requirements;
• We are required to do so by law;
• We reasonably believe your use of the Services poses a security risk or may cause harm to us, other users, or third parties;
• Your Account has been inactive for an extended period;
• We cease to offer the Services generally.

12.4 Effect of Termination

Upon termination:

• Your right to access and use the Services shall cease, and no further content will be generated, published, or distributed on your behalf (content already published to your own website or channels is unaffected and remains under your control);
• You remain liable for any fees or charges incurred prior to termination;
• You will have 30 days from termination to export your Customer Data; after that window, we will delete your Customer Data within a further 30 days, and copies held in backups will be purged within 90 days of termination;
• Sections 4 (Nature of the Services; No Professional Advice; Human Review Required), 5.1 (Ownership of Customer Data and Generated Content), 7 (Intellectual Property), 8 (Confidentiality), 9 (Warranties and Disclaimers), 10 (Limitation of Liability), 11 (Indemnification), 13 (Governing Law and Dispute Resolution), and this Section 12.4 shall survive termination.

13. Governing Law and Dispute Resolution

13.1 Governing Law

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England & Wales.

13.2 Jurisdiction

The courts of England & Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms.

13.3 Informal Resolution

Before initiating any formal dispute resolution proceedings, you agree to first contact us at legal@getyappa.com to attempt to resolve the dispute informally.

14. Changes to Terms

We may modify these Terms at any time by posting the revised Terms on our website. We will notify you of material changes by:

• Email notification to the address associated with your Account;
• Prominent notice within the Services;
• Other means we deem appropriate under the circumstances.

Your continued use of the Services after the effective date of any changes constitutes your acceptance of the modified Terms. If you do not agree to the modified Terms, you must stop using the Services and cancel your Subscription.

15. General Provisions

15.1 Entire Agreement

These Terms, together with our Privacy Policy, Cookie Policy, Data Processing Agreement, and any other policies referenced herein, constitute the entire agreement between you and us regarding the Services.

15.2 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.

15.3 Waiver

Our failure to enforce any right or provision of these Terms shall not be deemed a waiver of such right or provision.

15.4 Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign or transfer these Terms without restriction.

15.5 Force Majeure

We shall not be liable for any failure or delay in performance due to causes beyond our reasonable control, including but not limited to acts of God, war, terrorism, natural disasters, pandemics, labour disputes, governmental actions, or the unavailability of third-party services such as AI model providers, hosting providers, or the APIs of WordPress, email, social, or CRM platforms.

15.6 Notices

Notices to you may be sent to the email address associated with your Account. Notices to us should be sent to legal@getyappa.com.

15.7 No Third-Party Beneficiaries

These Terms do not create any third-party beneficiary rights, including for Authorised Users in their personal capacity.

16. Contact Information

If you have any questions about these Terms, please contact us:

Precise Impact Ltd
Trading as Yappa
128 City Road, London, EC1V 2NX
England & Wales

Company Registration: 15244656 (England & Wales)

Legal enquiries: legal@getyappa.com
General support: support@getyappa.com

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• Cookie Policy

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• Data Processing Agreement

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• Security

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• Application Terms

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